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January 15 • Tuesday • 4p-7p • OC-Costa Mesa • Executive Round Table Dinner

"B2B Insider Marketing Strategies, Social & Success"   Gail Miller - Strategic Marketing Expert   Prolific marketing executive for companies   including Toshiba America and Delphi Corporation   Member, SoCal BMA

With this incredibly unstable economy, unpredictable demands, stressed dealers and distributors, and most of all, compressed budgets, business-to-business corporate marketers are challenged today more than ever before to do marketing on a shoestring -- expected to do more with less budget while facing the “Evil ROI”.

We invite b2b corporate marketers to join us at 4pm on Tues, Jan 15, at The Center Club in Costa Mesa for a peer discussion with Gail Miller. A prolific marketing executive for companies such as Toshiba America and Delphi Corporation and sales management for ITT Industries, Ms. Miller brings volumes of knowledge and wisdom with an insider's view into the world of b2b corporate marketing and insights into the unique challenges in today’s marketplace.

By attending this event, you will gain understanding on:

• How to better orchestrate expectations of ROI -- and show what doesn’t always rise top
• The art of developing a world class marketing campaign or product launch with a limited budget
• How to develop and leverage your channel partners
• The importance of listening before jumping into your next, or your first, social campaign
• Key lessons learned from b2c for b2b

Event - Executive Round Table Dinner
"B2B Insider Marketing Strategies, Social, and Success"

Where - The Center Club - 650 Town Center Drive - at the Garden Level - Costa Mesa 92626
                   (adjacent Segerstrom Center for the Arts, formerly known as OC Performing Arts Center)

Date & Time - January 15, Tuesday, 4p-7p

Schedule
4:00p - Doors open for Check In
4:15p - Program - (Presentation, then Discussion with a light Dinner served.)
7:00p - Event Ends

Cost
Advance Registration - Ended Jan 10
$45 - Non-members
$30 - SoCal BMA Members

General Admission
$65 - Members and Non-members - Register NOW!

Parking
Valet - Complimentary, SoCal BMA event attendees

Attire - Business, please. (This venue is a private executive dinner club.)

Contact SoCal BMA

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Make this your first event as a SoCalBMA Member, and Save on your Event Registration.

Simply visit our website to join online - Business Marketing Association, Southern California Chapter

Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire
info@socalbma.org  • 866.318.8363  •  http://www.SoCalBMA.org